AP - Real news from the virtual world:

InfoWorld - JavaFX, Sun Microsystems' entrant in the rich Internet application (RIA) space, is nearly ready for prime time and, by the way, the company is making money off of Java, company officials said Monday afternoon at the Adobe Max 2008 conference in San Francisco.

A few weeks ago, Amazon announced a program to push for more customer-friendly packaging -- specifically moving away from those impossible to open plastic clamshell bubble packs that have a way of encouraging excessive swearing (and injuries) from consumers trying to open them. The good news, however, is that many retailers and manufacturers all agree that it's time to end that practice and to move towards more reasonable packaging solutions. It's about time.

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InfoWorld - Two years ago this month, Microsoft forged its controversial partnership with Novell that, among other things, had the two companies agreeing not to sue each other over intellectual property issues, in part to protect Suse Linux users over any patent litigation from Microsoft.

InfoWorld - Microsoft's answer to Adobe Flash and Flex and several other RIA (rich Internet application) and AJAX frameworks, Silverlight arrived with a flourish just over one year ago.

The latest study from the Pew Internet and American Life Project says that while plenty of people are buying new gadgets and technology, an awful lot of them are having trouble getting or keeping it working. According to the survey, 48% said they need others' help in setting up new devices. Additionally, plenty of folks noted that when their stuff broke, it was a pain to fix it. In fact, 15% of people said they just gave up and left devices not working when they had troubles. While some may see this as an opportunity for various "home geek services" operations, it seems more like an alarm for the consumer electronics and technology industries that they have to start making stuff that isn't so confusing to set up and use.

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Reuters - A milestone was reached last week in the crossover from Internet to TV when Sci Fi Channel gave an early second-season pickup to "Sanctuary," making it the first TV show based on an online series to accomplish the feat.

CNET - With the announcement Monday that Jerry Yang would step down as its chief, Yahoo's search for a new CEO will not only be closely watched by its investors but also the folks at Microsoft, according to sources.

Each of the last, oh, 4 or 5 years has been heralded as "the year of mobile TV," despite plenty of questions over the real demand for a paid recreation of old-school broadcast television, a medium that's falling out of favor as people look to DVRs and on-demand services. It's already looking like 2009 won't be any different, as Qualcomm is talking up the expansion plans for its MediaFLO network, saying it will be available in an additional 46 markets by the end of next year. The implication is that by having 108 active markets instead of 62, it's primed to take off. But if the people in those 46 extra markets have roughly the same demand for the service as those in the existing markets, it's hard to see a huge bump in growth. Indeed, as the original story notes, "MediaFLO hasn't taken off as quickly as [Qualcomm] had hoped, and it's unclear how many users the service has through its partnerships with Verizon Wireless and AT&T.

It adds, however, that among its user base, live events like the US Open golf tournament cause big spike in viewer numbers (again, though, that's viewers -- not subscribers). This is one area where mobile TV could hold some promise, as live events like sports or breaking news still call for a traditional broadcast model. But the subscription-based model remains a big barrier, particularly as consumers look to reign in their spending. There are lots of mobile services billed as being "just $5 or $10 a month," but given tighter household purse strings, that "just $5" is going to hold back the growth of many of them.

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Reuters - National Geographic is getting into the video game business. Through its for-profit unit National Geographic Ventures, the nonprofit National Geographic Society is set to announce Tuesday that it has created National Geographic Games.